Last month, YouTube celebrated it's 10th year of business, and it is getting more and more business every day. With over a billion users, it is arguably one of the most popular, if not the number one most used website in the world. It has evolved in such a way that it's content reflects exactly what the viewers want, and this includes music.
Throughout it's history, YouTube has brought up many concerns within the domain of copyrighted material, and as the innovative company that it is, came up with content ID as their solution. The content ID system uses a database of copyrighted material to compare each and every new video as it is uploaded in order to determine if it is original or not. As a copyright holder, you are given multiple options on how to handle your material if somebody uses it without your permission. You can remove it from the video, choose to monetize it by running ads on the video, or you can do nothing and monitor the view statistics until you choose to take action.
These options aren't the ideal solution as they can't stop people from using the copyrighted material in the first place, and it has been known to make false claims for some content, but in this digital age this solution is pretty good. As long as you follow the rules that are set by copyright and use content accordingly, you will most likely not be affected negatively by content ID. The important thing to draw from this is that until a new system is created to enforce copyright, this is the best solution there is.
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